THIS WAY RUG

THIS WAY RUG

Original price was: 13.000,00 kr..Current price is: 6.500,00 kr..

Approx: 240 x 156 cm

Free delivery within Europe

In stock

Product Details

Materials

100% Wool

Dimension

Approx: 240 x 156 cm

Weight

14 kg

Production Technique

Hand-knotted

Surface

Dense wool pile with sculptural volume and soft structure

Product Care

Delivery & Returns

Free delivery within Europe
Free worldwide delivery from DKK 1,400

THIS WAY is built around direction as a visual language. A bold red surface dominates the composition, interrupted by a soft grey field that opens towards one side, where a single blue arrow defines movement with clarity and precision.

The contrast between the dense red body and the lighter grey form creates a spatial tension — as if something is being revealed, or pulled outward. The arrow does not decorate the surface; it directs it.

THIS WAY RUG

Feel & Form

THIS WAY is entirely hand-knotted in wool, crafted knot by knot by skilled artisans. The dense construction gives the rug a substantial weight and a refined tactile surface that lies firmly on the floor. The surface is kept deliberately clean, allowing the bold color fields and graphic elements to remain sharp and uninterrupted. Subtle variations in the wool create a natural depth within the red surface, while maintaining a smooth and controlled finish. Soft in texture. Precise in expression.

Crafted by Hand

Each HAUS ÜGER rug is created through a slow and deliberate hand-knotting process where every knot contributes to the final structure, durability and clarity of the design. No machines are used at any stage. Time, focus and skilled hands define the outcome, ensuring that the graphic composition remains exact while the material retains its natural depth. Slight variations in size and surface are a natural part of the process and a mark of true craftsmanship. A direction defined through precision.

“Calm surfaces carry depth.”

Room Presence

THIS WAY functions as a strong directional element within a space. The bold red field establishes presence, while the grey opening and blue arrow introduce movement and visual flow. It is particularly suited for interiors where a clear focal point is needed — from living spaces to galleries and curated environments where form and direction interact with architecture. Placed in a room, it does not follow the space. It defines it.

HAUS ÜGER is a Danish design brand driven by a fascination with form, texture, and the beauty of imperfection. Founded on the belief that interiors should provoke emotion, our work blurs the line between art and function. Every creation carries a sculptural presence — bold, textural, and uncompromising — expressing a refined yet untamed spirit that challenges conventional Scandinavian minimalism.

We value craftsmanship as much as concept. Behind every piece lies a commitment to time, technique, and authenticity. By collaborating with skilled artisans and embracing slow production, we ensure that each object holds meaning and longevity. Sustainability is not an aesthetic for us; it is a way of working — an insistence that true luxury must endure.

“DON’T PLAY BY THE RULES”

In stock