FLORA RUG

5.700,00 kr.

FLORA RUG LIVING ROOM

FLORA is a sculptural composition where softness meets ornamentation. Its organic silhouette frames a delicate floral pattern, creating a refined contrast between calm surfaces and intricate detailing. The form feels almost botanical in itself — layered, curved, and intentional.

With its slightly thicker and fuller pile, FLORA offers a deeper tactile experience. It is designed not only to be seen, but to be felt. A statement piece that brings warmth, character, and quiet artistry into the room.

FLORA RUG

5.700,00 kr.

In stock

In stock

FLORA is a sculptural composition where softness meets ornamentation. Its organic silhouette frames a delicate floral pattern, creating a refined contrast between calm surfaces and intricate detailing. The form feels almost botanical in itself — layered, curved, and intentional.

With its slightly thicker and fuller pile, FLORA offers a deeper tactile experience. It is designed not only to be seen, but to be felt. A statement piece that brings warmth, character, and quiet artistry into the room.

Product Details

Material: 100% Wool

Dimensions: Approx. 220 × 110 cm

Weight: 11 kg

Craft: Hand-knotted

Pile Height: 28 mm

Surface: Dense wool pile with sculptural depth and a softly structured surface

Origin: Crafted by skilled artisans

Regular vacuuming will help preserve the appearance and longevity of your rug. Remove spills immediately by gently blotting with a clean, dry cloth and avoid excessive moisture. For deeper cleaning, professional rug cleaning is recommended. With proper care, a hand-knotted rug will maintain its beauty, softness, and character for many years.

A sculptural accent

Product Details

Material: 100% Wool

Dimensions: Approx. 220 × 110 cm

Weight: 11 kg

Craft: Hand-knotted

Pile Height: 28 mm

Surface: Dense wool pile with sculptural depth and a softly structured surface

Origin: Crafted by skilled artisans

Regular vacuuming will help preserve the appearance and longevity of your rug. Remove spills immediately by gently blotting with a clean, dry cloth and avoid excessive moisture. For deeper cleaning, professional rug cleaning is recommended. With proper care, a hand-knotted rug will maintain its beauty, softness, and character for many years.

A sculptural accent

FLORA RUG LIVING ROOM
FLORA_RUG_PACKSHOT_HAUSUGER
Flora rug flat on the ground
Flora rug shows the back details
FLORA_RUG_DETAIL_4_HAUSUGER

“Luxury is felt before it is seen — shaped by hands, perfected through time.”

CRAFT & PRODUCTION

Each HAUS ÜGER cushion begins with a deliberate process where material, density, and surface are carefully controlled to achieve a very specific character. The front surface is densely tufted with wool, creating a tactile structure where the pile is cut and shaped in varying heights.

CHARACTER & UNIQUENESS

Subtle irregularities in texture, pile height, and tone are an inherent part of the process and should be understood as a mark of authenticity. Wool is a living material with natural variation, and the tufting technique allows these nuances to appear across the surface. 

PLACEMENT IN THE INTERIOR

HAUS ÜGER cushions are designed to function as visual elements within a room rather than simply as accessories. Their volume, color composition, and surface depth allow them to act as soft sculptural accents within the interior. 

This process gives the cushion its distinctive depth and sculptural appearance. Unlike thin decorative pillows, the construction is intentionally substantial.

The cotton backing provides stability, while the interior filling ensures softness without allowing the form to collapse. The result is a cushion that holds its presence — soft to the touch, yet visually defined.

The production requires time and precision, and the character of the wool surface emerges through the process itself, giving each piece a natural sense of individuality.

No two cushions will ever be completely identical. Each carries its own rhythm in the wool, its own small differences in density and movement.

These variations are not imperfections but the qualities that separate a crafted object from industrial uniformity.

Over time, the cushion settles naturally within the space, developing a character that feels personal and lived with rather than mass-produced.

Placed on a sofa, lounge chair, or daybed, they introduce contrast, texture, and a sense of intention to the space.

Often a single cushion with a strong form creates more presence than several smaller ones competing for attention. The object becomes part of the composition of the room — adding warmth, tactility, and personality.

When used thoughtfully, it signals a space that has been curated rather than simply furnished.