FLORA RUG

12.100,00 kr.

FLORA RUG

12.100,00 kr.

Approx. 220 × 110 cm

In stock

FLORA RUG LIVING ROOM

FLORA is a sculptural composition where softness meets ornamentation. Its organic silhouette frames a delicate floral pattern, creating a refined contrast between calm surfaces and intricate detailing. The form feels almost botanical in itself — layered, curved, and intentional.

With its slightly thicker and fuller pile, FLORA offers a deeper tactile experience. It is designed not only to be seen, but to be felt. A statement piece that brings warmth, character, and quiet artistry into the room.

FLORA RUG LIVING ROOM
Flora rug flat on the ground

Feel & Form

Crafted from 100% premium wool, FLORA is hand-knotted with a slightly thicker construction, giving it a fuller and more luxurious surface. The increased density enhances both softness and durability, resulting in a rug that feels substantial yet exceptionally gentle underfoot. The wool’s natural resilience ensures long-term performance, while the plush texture adds comfort and warmth. The structure is robust, but the sensation is soft — a balance between strength and indulgence.
OUTLINE-FLORA-RUG

Product Details

Materials

100% Wool

Dimension

Approx. 220 × 110 cm

Weight

11 kg

Production Technique

Hand-knotted

Product Care

Delivery & Returns

Warranty

Covers manufacturing defects and knot integrity. Does not include normal wear, fading, or accidental damage.

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COLOR PATTERN FLORA RUG copy
FLORA RUG MONOTOM LIVING ROOM
“Luxury is felt before it is seen — shaped by hands, perfected through time.”

Crafted by Hand

Each FLORA rug is entirely hand-knotted by skilled artisans, without the use of machines. Every knot is tied by hand in a meticulous and time-consuming process that demands precision and patience. The floral detailing requires particular expertise, as the transitions between colors and shapes are achieved knot by knot. Subtle variations are a natural result of true craftsmanship, giving every piece its own identity. FLORA is created to endure — structurally strong, aesthetically timeless, and made to be lived with for decades.

Pile Height

28 mm
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Flora rug shows the back details

ABOUT HAND-KNOTTED RUGS

At HAUS ÜGER, we select hand-knotted rugs with a clear focus on material integrity, quiet sophistication, and longevity.

Every rug is individually knotted by skilled artisans using traditional techniques passed down through generations

WHY CHOOSE HAND-KNOTTED

Hand-knotting is a craft defined by patience, precision, and tradition. Every knot is tied by hand, producing a texture, density, and durability that machine-made rugs cannot replicate.

The subtle irregularities in tone and surface are proof of authenticity, adding depth and personality to each piece.

SELECTING THE RIGHT SIZE

Choosing the right rug is about balance, visibility, and presence in a space. Our hand-knotted rugs are designed to be displayed freely, as statement pieces, rather than hidden under furniture. They are not recommended under dining tables or in areas where spills and debris could accumulate, as their thickness and texture are best appreciated in open spaces.

This time-intensive process creates a dense, durable structure and subtle irregularities that give each piece its distinct character. No two rugs are ever identical.

We work exclusively with premium natural materials such as wool and other refined fibers, chosen for their resilience, tactile richness, and ability to develop a beautiful patina over time.

Unlike machine-made alternatives, a hand-knotted rug carries weight — both physically and aesthetically. It anchors a space, absorbs sound, softens architecture, and introduces a sense of calm.

A hand-knotted rug from HAUS ÜGER is not a seasonal object. It is a long-term investment in craftsmanship, material honesty, and enduring design.

This attention to detail ensures that your rug evolves beautifully over time, developing character with everyday use.

A hand-knotted rug carries presence and weight, both visually and physically. It anchors a room, harmonizes with the architecture, and transforms furniture layouts into considered compositions of space and form.

Ideal placements include living rooms, hallways, entryways, and bedrooms, where the rug can be fully seen and experienced. By allowing it to stand alone, it becomes a focal point, enhancing the architecture and atmosphere of the room.

While each home and taste is unique, we encourage you to let the rug occupy its own space — fully visible and admired — so that its texture, color, and craftsmanship can be appreciated to the fullest.

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FLORA ENTRE
FLORA RUG BED ROOM

Room Presence

FLORA introduces softness and character to interiors where form and comfort are equally valued. Its organic shape makes it ideal for living rooms, bedrooms, and refined lounge areas where a sculptural element can soften architectural lines. The fuller pile enhances the sense of comfort in more intimate spaces, such as beside a bed or within a seating area. It defines zones gently, without sharp boundaries, allowing the room to feel curated yet effortless.

HAUS ÜGER is a Danish design brand driven by a fascination with form, texture, and the beauty of imperfection. Founded on the belief that interiors should provoke emotion, our work blurs the line between art and function. Every creation carries a sculptural presence — bold, textural, and uncompromising — expressing a refined yet untamed spirit that challenges conventional Scandinavian minimalism. We value craftsmanship as much as concept. Behind every piece lies a commitment to time, technique, and authenticity. By collaborating with skilled artisans and embracing slow production, we ensure that each object holds meaning and longevity. Sustainability is not an aesthetic for us; it is a way of working — an insistence that true luxury must endure. 

“DON’T PLAY BY THE RULES”